One last pair of Eckleburg Eyes, this time with optional nose included.
Fitzgerald’s choice of name for the fictional doctor was very appropriate - have you noticed how many of the real ones were named Letter.Letter Surname?
Maui News, 17 December 1904
In this pair of Eckleburg Eyes, the glasses are on, but nobody’s home.
From the Morning Tulsa Daily World, 1 July 1920.
Pebble Lenses: Here modelled by Harold Lloyd, from Dr T. J. Eckleburg’s exclusive summer collection.
Colville Examiner - 11 January 1908
Unlike Dr T. J. Eckleburg, A.N. Sanford will only consent to work on patients with three eyes. (Honolulu Evening Bulletin, September 16 1901)
Save your eyes! Or Dr T. J. Eckleburg will come after you …
From St Louis Republic, 21 September 1902
The Eyes of Dr T.J. Eckleburg

“Above the gray land and the spasms of bleak dust which drift endlessly over it, you perceive, after a moment, the eyes of Dr. T.J. Eckleburg. The eyes of Dr. T.J. Eckleburg are blue and gigantic – their retinas are one yard high. They look out of no face but, instead, from a pair of enormous yellow spectacles which pass over a nonexistent nose …”
It’s one of the most evocative and oddly chilling images from The Great Gatsby. It has been suggested that it was inspired by artist Francis Cugat’s early concept for the book’s cover design, but Fitzgerald would have been familiar with the motif of a pair of disembodied eyes from countless advertisements in his boyhood. For whatever reason, it was very common in the early 20th century - not only for advertising eye doctors, but every manner of product.
This example comes from the San Francisco Call of April 14 1901, advertising Lincoln’s Tea.
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